Digital Information Media

 

KS4 Intent:

The Cambridge National in Creative iMedia equips students with the wide range of knowledge and skills needed to work in the creative digital media sector as well as many other sectors of the economy. Students start by looking at pre-production and develop their skills through practical assignments as they create final multimedia products, embedding knowledge and building upon pre-existing skills throughout. This builds upon what they have learnt at Ks3 including creating digital content to achieve a given goal as well making judgements about digital content when evaluating and repurposing it for a given audience.

Implementation:

Year

Term

Topic

Knowledge, skills and understanding

Window for Assessment

9

3

R094: Visual identity and digital graphics

Area 1: Develop visual identity

Topic 1: Purpose of visual identity

Topic 2: Component features of visual identity

Topic 3: Elements of visual identity

Topic 4: Visual identity design style

Area 2.1: Plan digital graphics for products

Topic 5: Concepts of graphic design

Topic 6: Layout conventions for different graphic products and purposes

Area 2.2: Properties of digital graphics and use of assets

Topic 7: Technical properties of images and graphics

Topic 8: Licences and permissions to use assets sourced

Area 2.3: Techniques to plan visual identity and digital graphics

Topic 9: Pre-production and planning documentation used to generate ideas and concepts for visual identity and digital graphics

Students will be starting with R094 as their first unit of work as it is a core unit, which demonstrate how graphics are utilised in everyday life, including on posters, magazine covers and billboards. Students will be learning new skills about digital graphics, including the importance of digital graphics and what the benefits of creating graphics for projects are. Students will be adapting these throughout an end of unit project which consolidates skills that allows students to draw upon prior learning to know more and remember more. Students will be focusing on different aspects including the importance of digital graphics that they can use to refer to for their official assignment. Students can use their knowledge of design from the KS3 NC to evaluate computational abstractions that model the state and behaviour of real-world problems and physical systems of practice tasks, which can be then be used to help with their assignments. Each lesson will help prepare students for future success in media production careers as the skills they will learn are desirable, transferable skills for cultural capital such as research, planning, and review, working with others and communicating creative concepts effectively.

Assessment 1 and 2 practice tasks (March)

Assessment 3, 4 (The first learning objective) – R094: Visual identity and digital graphics between April and July

10

1

R082: Creating Digital Graphics and R085: Creating a Multipage Website

 

Students will be using the skills and knowledge collected from the practice tasks in year 9 for R082 and R085 to now continue with completing their end of unit project which consolidates skills that allows students to draw upon prior learning to know more and remember more. They can refer to their practice tasks for guidance.

 

All the skills developed will also help the students with their exam and coursework in year 10 and 11, as they will have a knowledge of pre-production documents, for example, mood boards and mind maps; these can be taken on board in any future career (cultural capital) as it is important to have a plan of what is to be created.

Assessment 1, 2, 3 & 4 (each learning objective) – R082: Creating Digital Graphics

Assessment 5, 6, 7 & 8 (each learning objective) - R085: Creating a Multipage Website

2

R087: Creating Interactive Multimedia Products

Learning Objective 1:

Topic 1: AnalysingDesign Principles

Topic 2: Hardware, software and peripherals

Topic 3: Bandwidth and data transfer

Topic 4: File Formats

Learning Objective 2:

Topic 5: Interpreting a client brief

Topic 6: Target audience

Topic 7: Work plans

Topic 8: Skills and knowledge

Topic 9: Planning techniques

Topic 10: Visualisation Diagrams

Topic 11: Test plans

Topic 12: Legislation

Students will be starting their final coursework assessment, which is R087: Creating Interactive Multimedia Products. This unit demonstrates the importance of interactive multimedia features and how students can understand the relevance and efficiency of having these types of products. This includes recognising the suitability for each demographic as well as being able to make interactive multimedia products accessible for all users. Interactive multimedia products are used widely in everyday life and the creative and digital media sector. They are used in computer games, mobile phone applications, presentations and many other areas Students will be learning skills in the development of interactive multimedia products, as well as learning the importance of planning, the techniques needed within the planning stages and design techniques to make a suitable and engaging product.

 

This unit will enable students to understand the basics of interactive multimedia products for the creative and digital media sector. They will learn where and why interactive multimedia is used and what features are needed for a given purpose. It will enable them to interpret a client brief, and to use time frames, deadlines and preparation techniques as part of the planning and creation process when creating an interactive multimedia product. Students will understand the purpose and properties of interactive multimedia products, be able to plan and create an interactive multimedia product to a client’s requirements and review it, identifying areas for improvement.

Assessment 9 & 10 (first and second learning objective) – R087: Creating Interactive Multimedia Products

3

R087: Creating Interactive Multimedia Products

Learning Objective 3:

Topic 1: Sourcing assets

Topic 2: Structures for interactive multimedia products

Topic 3: Creating assets

Topic 4: Creating a navigation

Topic 5: Saving and exporting multimedia products

Topic 6: File and folder names

Learning Objective 4:

Topic 7: Reviewing a product

Topic 8: Identifying areas of improvement

Students will be using the skills and knowledge collected from the practice tasks to now complete an end of unit project which consolidates skills that allows students to draw upon prior learning to know more and remember more. They can refer to their practice tasks for guidance.

Assessment 11 & 12 (third and fourth learning objective) – R087: Creating Interactive Multimedia Products

10-hour assessment between April to July

11

1

R087: Creating Interactive Multimedia Products

Learning Objective 1:

Topic 1: AnalysingDesign Principles

Topic 2: Hardware, software and peripherals

Topic 3: Bandwidth and data transfer

Topic 4: File Formats

Learning Objective 2:

Topic 5: Interpreting a client brief

Topic 6: Target audience

Topic 7: Work plans

Topic 8: Skills and knowledge

Topic 9: Planning techniques

Topic 10: Visualisation Diagrams

Topic 11: Test plans

Topic 12: Legislation

Students can refer to their coursework assignments/practices tasks to help with their skills and knowledge that can help them with understanding of exam requirements. Throughout the exam content, students will be looking at pre-production documents, which they have been required to create throughout their end of unit projects, helping them to know more and remember more. Students will gain skills in exam techniques as they will be given exam questions to help improve their confidence in creating and writing about pre-production documents. Doing this exam will help students to gain confidence and develop an understanding in the importance of planning a project, which can help with cultural capital.

Assessment 1 & 2 (first and second learning objective) – R087: Creating Interactive Multimedia Products

2

R087: Creating Interactive Multimedia Products

Learning Objective 3:

Topic 1: Sourcing assets

Topic 2: Structures for interactive multimedia products

Topic 3: Creating assets

Topic 4: Creating a navigation

Topic 5: Saving and exporting multimedia products

Topic 6: File and folder names

Learning Objective 4:

Topic 7: Reviewing a product

Topic 8: Identifying areas of improvement

Students will be continuing with their learning for the final 2 learning objectives of R087. Students will be using the skills and knowledge collected from the practice tasks to now complete an end of unit project which consolidates skills that allows students to draw upon prior learning to know more and remember more. They can refer to their practice tasks for guidance.

Assessment 3 & 4 (third and fourth learning objective) – R087: Creating Interactive Multimedia Products

3

Coursework improvements

Students will be focusing on improving their end of unit projects by using the mark scheme they are provided with at the start of each assignment.

Coursework is internally assessment and reviewed by OCR moderators.

 

 

 

 

KS5 Intent:

The Cambridge Technical in Digital Media helps our students further develop their knowledge and practical skills from KS4 and KS5 to clearly understand what is required in the digital media industry and related occupations.  Students benefit from gaining hands-on experience of the production process, developing their ideas from planning, through editing and post-production, to final presentation. Students gain the necessary skills needed to progress further within their chosen occupation picking up valuable life skills like working to a given brief and operating towards deadlines, making them more resilient when approaching the world of work or further study.

Implementation:

Year

Term

Topic

Knowledge, skills and understanding

Window for Assessment

13

1

Unit 2: Pre-Production Documents – Exam

Topic 1: Developing a media product

Topic 2: Financial revenue and time constraints

Topic 3: Personnel and resources

Topic 4: Legal, regulatory and ethical issues

Topic 5: Client requirements

Topic 6: Pre-production planning

Topic 7: Planning the pre-production process

Topic 8: Timescales and logistics

Topic 9: Planning the project

Topic 10: Research

Topic 11: Pre-production documents

Topic 12: Evaluating pre-production documents

 

Unit 2 is taught at the beginning of year 13, as it is preparing them for their exam in January. It contains a lot of information in relation to pre-production documents which is something that has been taught within coursework units in year 12, which can be adapted for this exam as the students will be focusing on pre-production documents that are needed when designing/creating a project. This is something that students have already had to focus on during coursework assignments. Students will be focusing on the skills and knowledge needed of each individual pre-production document in a logical order, which will allow them to create a final product, for example, understanding how to create legal documentation, such as permission forms and designing documentation, such as mind maps and storyboards. The skills and knowledge demonstrated throughout the lessons can help students to focus on the skills they will need for future careers (cultural capital), including project designers/developers, Production managers, etc. As well as this, they can see the importance of asking people for permission when dealing with certain documentation, such as images, which is extremely important in cultural capital.

Assessments 1 – 4 (October – December)

2

Unit 20/Unit 24 – coursework

Unit 20:

Topic 1: Describing media advertising campaign

Topic 2: Plans following a client brief

Topic 3: Pre-production plans for media campaigns

Topic 4: Creating media products

Topic 5: Evaluating cross media advertising campaigns

Topic 6: Justifying Planned Components

Topic 7: Codes and conventions

Topic 8: Legal and ethical constraints

Topic 9: Technical and aesthetic properties of media components

 

Unit 24:

Topic 1: Describing media products for an identified sector

Topic 2: The use of converging technologies

Topic 3: Utilising technologies

Topic 4: Successfulness of media concepts

Topic 5: Skills required in a job role

Topic 6: Behaviours and attributes for a specific job role

Topic 7: Personal behaviours and attributes

Topic 8: Importance of etiquette

Students are required to complete their coursework units for their course. They complete their coursework units after their exam as a lot of the elements presented to them are required with each unit, for example, they must explain legal and ethical issues for their own products, as well as analysing the importance of cross-media products within companies. They will first be completing the lesson content which will prepare them for completing the coursework individually. Students can also use their exam knowledge as quite a lot of the coursework requires them to create pre-production documents. They can also use content taught in year 12, such as recognising their target audience and interpreting a client brief. This helps students to show what they know more of and to also help them remember more. Having the understanding and knowledge of media industries and their products helps students recognise the importance of creating a range of products suitable for different target audiences and helps to show how they could become successful in their own aspiring industry, helping with their own cultural capital.

Assessment 5 - 9 (each learning objective) (January – April)

3

Coursework improvements and exam resit prep.

Students will be focusing on improving their coursework by using the mark scheme they are provided with at the start of each assignment. They will also be revising for their exam resit.

Improvements based on exam results and coursework moderation feedback