iMedia and Digital Media

KS4 Intent

The Cambridge National in Creative iMedia equips students with the wide range of knowledge and skills needed to work in the creative digital media sector as well as many other sectors of the economy. Students start by looking at pre-production and develop their skills through practical assignments as they create final multimedia products, embedding knowledge and building upon pre-existing skills throughout. This builds upon what they have learnt at Ks3 including creating digital content to achieve a given goal as well making judgements about digital content when evaluating and repurposing it for a given audience.

Implementation

Year

Term

Topic

Knowledge, skills and understanding

Window for Assessment

9

1

R082: Creating Digital Graphics

Topic 1: The main purposes and uses of digital graphics

Topic 2: File types and formats for digital graphics

Topic 3: Image properties

Topic 4: Target audience

Topic 5: Interpreting a client brief

Topic 6: Work plans

Topic 7: Visualisation diagrams

Topic 8: Assets and resources

Topic 9: Legislation

Topic 10: Sourcing assets

Topic 11: Editing and creating assets

Topic 12: Evaluating a product

Students will be starting with R082 as their first unit of work as it is a core unit, which demonstrate how graphics are utilised in everyday life, including on posters, magazine covers and billboards. Students will be learning new skills about digital graphics, including the importance of digital graphics and what the benefits of creating graphics for projects are. Students will be adapting these throughout an end of unit project which consolidates skills that allows students to draw upon prior learning to know more and remember more. Students will be focusing on different aspects including the importance of digital graphics that they can use to refer to for their official assignment. Students can use their knowledge of design from the KS3 NC to evaluate computational abstractions that model the state and behaviour of real-world problems and physical systems of practice tasks, which can be then be used to help with their assignments. Each lesson will help prepare students for future success in media production careers as the skills they will learn are desirable, transferable skills for cultural capital such as research, planning, and review, working with others and communicating creative concepts effectively.

Assessment 1 and 2 practice tasks (October)

Assessment 3, 4, 5, 6 (each learning objective) - R082: 10-hour assessment between November to February

2

R082: Creating Digital Graphics and R085: Creating a Multipage Website

Topic 1: The main purposes and features of a multipage website

Topic 2: Devices and internet connections

Topic 3: Interpreting a client brief

Topic 4: Target audience

Topic 5: Work plans

Topic 6: Pre-production planning

Topic 7: Assets

Topic 8: Legislation

Topic 9: Test plans

Topic 10: Creating a website

Topic 11: Reviewing a website

 

Students will be continuing with their assignment for their end of unit project. Once finished they will be moving onto practice tasks, which will prepare them for their next assignment. Students are completing R085 as their second unit of work because this allows them to know more and remember more about recognising the importance of following a client brief and identifying who the target audience is, and what they are being asked to develop, as well as being able to use their graphical skills to create graphics for their video. Also they will be learning new skills on how to design and develop a multipage website, where they can adapt their graphical and designing skills into creating the required pages, demonstrating what they already know and to help them continue to remember more. Skills and knowledge that students were taught in the previous practice tasks can also coincide with the practice tasks for R085, as some of the knowledge that the students will be presenting is also required for this new assignment. All the skills developed will also help the students with their exam in year 11, as they will have a knowledge of pre-production documents, for example, mood boards and mind maps; these can be taken on board in any future career (cultural capital) as it is important to have a plan of what is to be created.

Assessment 7 and 8 practice tasks (April)

3

R085: Creating a Multipage Website

Students will be using the skills and knowledge collected from the practice tasks to now complete an end of unit project which consolidates skills that allows students to draw upon prior learning to know more and remember more. They can refer to their practice tasks for guidance.

Assessment 9, 10, 11, 12 (each learning objective) - R085: 10-hour assessment between April and July

10

1

R089: Creating a Digital Video Sequence

Topic 1: The uses and sectors of digital video

Topic 2: Video file formats and properties of digital video

Topic 3: Interpreting a client brief

Topic 4: Target audience

Topic 5: Work plans

Topic 6: Pre-production planning

Topic 7: Equipment and resources

Topic 8: Legislation

Topic 9: Camera shots

Topic 10: Creating a video footage

Topic 11: Creating a digital video sequence

Topic 12: Reviewing a digital video sequence

Students complete R089 as their last project before preparing for their exam in year 11. This is the last unit as it enables students to group all their knowledge, skills and understanding of features that are identified within creating a digital video sequence. Quite a lot of the skills that are taught in previous units are demonstrated in this unit allowing students to know more and remember more. Students will be looking at developing skills they already have including interpreting a client brief, recognising suitable formats and considering suitable target audiences, as well as being able to use their graphical skills to create graphics for their video. Students will be completing practice tasks that relate to new skills and knowledge for creating digital video sequences. Students will be able consider the importance of digital videos by using real life scenarios such as education and why videos benefit certain target audiences, which they can use within cultural capital.

Assessment 1 and 2 practice tasks (October)

Assessment 3 practice task (December)

2

R089: Creating a Digital Video Sequence

Students will be using the skills and knowledge collected from the practice tasks to now complete an end of unit project which consolidates skills that allows students to draw upon prior learning to know more and remember more. They can refer to their practice tasks for guidance.

Assessment 4, 5, 6, 7 (each learning objective) -

R089: 10-hour assessment between January to March

3

Improvements to all 3 coursework units

Students will be focusing on improving their end of unit projects by using the mark scheme they are provided with at the start of each assignment.

Assessment 8 and 9 - Coursework improvements between April and May

11

1

R081: Exam

Topic 1: Mood boards

Topic 2: Mind maps

Topic 3: Visualisation diagrams

Topic 4: Storyboards

Topic 5: Scripts

Topic 6: Interpreting a client brief and timescales

Topic 7: Target audience

Topic 8: Hardware, software and resources

Topic 9: Risk Assessments

Topic 10: Legislation

Topic 11: Creating pre-production documents

Students can refer to their coursework assignments/practices tasks to help with their skills and knowledge that can help them with understanding of exam requirements. Throughout the exam content, students will be looking at pre-production documents, which they have been required to create throughout their end of unit projects, helping them to know more and remember more. Students will gain skills in exam techniques as they will be given exam questions to help improve their confidence in creating and writing about pre-production documents. Doing this exam will help students to gain confidence and develop an understanding in the importance of planning a project, which can help with cultural capital.

Assessment 1, 2 and 3 exam questions, practice exam paper

2

Coursework Improvements/ R081: Exam prep for resit

Students will be improving coursework and prepping for an exam resit if they need to do so.

Assessment 4, 5, 6 and 7 exam questions and coursework improvements (this will all be based on exam grades received from January exam.)

3

Revision

Students will be focusing on all the skills they have learnt throughout the year to revise for their exam resit – this is only for the students who will need to resit based on results from the January Exam.

Exam questions.

 

KS5 Intent

The Cambridge Technical in Digital Media helps our students further develop their knowledge and practical skills from KS4 and KS5 to clearly understand what is required in the digital media industry and related occupations.  Students benefit from gaining hands-on experience of the production process, developing their ideas from planning, through editing and post-production, to final presentation. Students gain the necessary skills needed to progress further within their chosen occupation picking up valuable life skills like working to a given brief and operating towards deadlines, making them more resilient when approaching the world of work or further study.

Implementation

Year

Term

Topic

Knowledge, skills and understanding

Window for Assessment

13

1

Unit 2: Pre-Production Documents – Exam

Topic 1: Developing a media product

Topic 2: Financial revenue and time constraints

Topic 3: Personnel and resources

Topic 4: Legal, regulatory and ethical issues

Topic 5: Client requirements

Topic 6: Pre-production planning

Topic 7: Planning the pre-production process

Topic 8: Timescales and logistics

Topic 9: Planning the project

Topic 10: Research

Topic 11: Pre-production documents

Topic 12: Evaluating pre-production documents

 

Unit 2 is taught at the beginning of year 13, as it is preparing them for their exam in January. It contains a lot of information in relation to pre-production documents which is something that has been taught within coursework units in year 12, which can be adapted for this exam as the students will be focusing on pre-production documents that are needed when designing/creating a project. This is something that students have already had to focus on during coursework assignments. Students will be focusing on the skills and knowledge needed of each individual pre-production document in a logical order, which will allow them to create a final product, for example, understanding how to create legal documentation, such as permission forms and designing documentation, such as mind maps and storyboards. The skills and knowledge demonstrated throughout the lessons can help students to focus on the skills they will need for future careers (cultural capital), including project designers/developers, Production managers, etc. As well as this, they can see the importance of asking people for permission when dealing with certain documentation, such as images, which is extremely important in cultural capital.

Assessments 1 – 4 (October – December)

2

Unit 20/Unit 24 – coursework

Unit 20:

Topic 1: Describing media advertising campaign

Topic 2: Plans following a client brief

Topic 3: Pre-production plans for media campaigns

Topic 4: Creating media products

Topic 5: Evaluating cross media advertising campaigns

Topic 6: Justifying Planned Components

Topic 7: Codes and conventions

Topic 8: Legal and ethical constraints

Topic 9: Technical and aesthetic properties of media components

 

Unit 24:

Topic 1: Describing media products for an identified sector

Topic 2: The use of converging technologies

Topic 3: Utilising technologies

Topic 4: Successfulness of media concepts

Topic 5: Skills required in a job role

Topic 6: Behaviours and attributes for a specific job role

Topic 7: Personal behaviours and attributes

Topic 8: Importance of etiquette

Students are required to complete their coursework units for their course. They complete their coursework units after their exam as a lot of the elements presented to them are required with each unit, for example, they must explain legal and ethical issues for their own products, as well as analysing the importance of cross-media products within companies. They will first be completing the lesson content which will prepare them for completing the coursework individually. Students can also use their exam knowledge as quite a lot of the coursework requires them to create pre-production documents. They can also use content taught in year 12, such as recognising their target audience and interpreting a client brief. This helps students to show what they know more of and to also help them remember more. Having the understanding and knowledge of media industries and their products helps students recognise the importance of creating a range of products suitable for different target audiences and helps to show how they could become successful in their own aspiring industry, helping with their own cultural capital.

Assessment 5 - 9 (each learning objective) (January – April)

3

Coursework improvements and exam resit prep.

Students will be focusing on improving their coursework by using the mark scheme they are provided with at the start of each assignment. They will also be revising for their exam resit.

Improvements based on exam results and coursework moderation feedback